Details, craftsmanship, experimentation and history: these values are the driving force behind Wendy’s multimedia approach to apparel design. Her experience as artist, interior designer, business owner and (somewhat) reformed punk-rocker combine to influence the point-of-view behind the clothing and accessories that are Magenta by Wendy Ohlendorf.
A collector at heart, Wendy’s love of fashion history and vintage clothing instilled in her the importance of detail and craftsmanship. While attending the Art Institute of Tampa she focused on architecture, earning a degree in Interior Design, which illustrated the importance of quality workmanship in order to create the finest works possible. Continually striving to top her best has carried over into all methods of expression including apparel design.
In the mid-90s, Wendy opened a shop in Portland featuring over 20 local designers. It was there, in the back workroom, that her love for apparel design grew and became the art form she now focuses on.
Wendy’s design philosophy, whether it be for clothing, sculpture, painting, or interior design, is ethical and historical. Her apparel showcases vintage textiles, which in addition to being gorgeous, also have narrative appeal. Fabrics carry with them old stories and experiences and are just waiting to be reinvented in ways that enchant the wearer to follow their hearts to new adventures.
A self-taught fashion designer, when asked why she seldom makes muslins, she will share one of her favorite quotes by the sculptor, Michelangelo, “In every block of marble I see a statue as plain as though it stood before me, shaped and perfect in attitude and action. I have only to hew away the rough walls that imprison the lovely apparition to reveal it to the other eyes as mine see it.”
"I am incredibly excited to be showing my work at Portland Fashion Week, Fall 2014. This opportunity has challenged me to dive deeper in to my own creativity, expressing the beauty of art through the feminine form in my own voice.” - Wendy
Wendy invites you to her flagship studio and store, Boulevard de Magenta, so you too can experience her signature process and discover the magic in your style.